Equity release lender more 2 life has increased its staff count by 53% in the past 18 months and 21% in the first half of the year alone.
With talk of lifetime lending breaking the £2bn barrier, the lender invested in its operational services and adviser support systems.
Stuart Wilson, channel marketing director at more 2 life, said: “We have listened to the needs of our advisers and their customers and have made a significant investment in our systems to ensure they are efficient and easy to use. As a result, we are now leading the market in terms of the technology we’re offering advisers.
“These intuitive systems will allow us to achieve a more streamlined application process and will enable advisers to further expand on their sector knowledge through regular information updates and other resources.
“Advances like these will enable us to create smarter applications for clients and to forge even closer working relationships with advisers. As a result, we can continue to build our business, grow the lifetime mortgages sector, and add value to the professional advice process.”
The new hires have already helped reduce the application processing times from 30 minutes to less than five.
The company has launched a new website with a dedicated area where advisers can access research papers, marketing intelligence and thought leadership articles related to the equity release market, enabling them to give comprehensive, up-to-date advice on lifetime mortgages.
The lender has also expanded its adviser support team and introduced a new dedicated telephone number so advisers can access their account managers more easily.