Equity release lender more 2 life, has launched the next phase of its ‘Big Picture’ campaign urging advisers to think about the way they communicate with their clients.
The initiative highlights the importance of offering advice to clients around later life lending and ensuring clients have access to a wide range of advice and products.
The aim of the interactive campaign is to encourage advisers to look at the bigger picture and to ask themselves if they have addressed all of their clients’ retirement lending needs and asked the appropriate questions.
Stuart Wilson, channel marketing director at more 2 life, said: “At more 2 life, we are committed to offering advisers a range of options and would always recommend they look at the bigger picture when talking to their clients. The world of equity release is always expanding and retirement and later life lending continue to make waves in the industry. As the lifetime lending industry grows, it is important that advisers also step up their own education in equity release and ensure they know where they can go to get the best service for their client. At more 2 life we make sure there is an option available for every client, no matter their circumstance.”
The campaign is centred on five Big Picture videos created by the retirement lending specialist. They feature an adviser who unfortunately keeps getting caught in #NotWhatItSeems scenarios, because those around him are not thinking outside the box and looking at the ‘bigger picture’, resulting in a range of humorous mishaps.
In line with this campaign more 2 life are offering advisers the chance to get involved and share their own #NotWhatItSeems experiences. This is for a competition open until the end of October, with the chance of winning a £100 Amazon voucher.