British Friendly chief executive Mark Myers will stand down in 2017 after seven years in the role.
Myers (pictured) joined in 2010 from LV= where he served as distribution director and then partnership director.
Before that he spent more than 20 years in Lloyds Bank, with his final role being retail sales director.
Myers said: “It has been a privilege to lead British Friendly and to have contributed to the position we are in today as a leading Income Protection provider.
“Seven years is a long time as CEO and I am delighted that I am leaving the role with the Society in a strong position with new business running at triple the levels of 2015 and with a much strengthened capital position.
“Our strategy is simple and remains based on continuing to enhance the value we provide to our members and increasing our relevance as a trusted partner to advisors, by enhancing our products, making ourselves as easy as possible to do business with and of course continuing our market leading and proud track record of delivering on our promises by paying every claim we possibly can.
“I am now looking forward to the opportunity of embarking on a Non-Executive career and to watching the next stage of British Friendly’s journey.”
Peter Le Beau, chairman of the Income Protection Task Force, said: “Mark has been a passionate advocate of income protection and a stalwart of the market for many years.
“His impact and the faith he has shown in the product have been central to the growth and success of British Friendly.
“Mark’s support of the Seven Families campaign was also a great boost to the project and he has created a real legacy that everyone in protection should work hard to continue building upon. I wish him all the very best for the future.”