The packager said brokers previously found it hard to explain to clients why they are being charged more.
Priced at 0.54% per month for loans up to 60% loan-to-gross development value (LTGDV) with an exit fee of 1% is on offer, with the exit fee being charged on the gross facility amount only.
Salousti has joined from Masthaven Bank where she was underwriting manager.
The event is being held at a new venue this year to accommodate increasing numbers of delegates, lenders and service providers.
Toy has spent his entire career in commercial lending, working for Barclays, Abbey Commercial and also N&P Commercial Lending.
The lender provides short-term finance for residential and commercial borrowers, and specialises in development and structured finance in both regulated and unregulated markets.
Vizor will work with the intermediary market to build business across Clever’s first and second charge mortgages as well as commercial and bridging.
Edwards is joining as a key account manager and Cave as a business development manager covering South London and the South East.
Daniel Yeo has been hired as managing director of Cardiff Money from Specialist Finance Centre, having worked in senior management positions in the second charge industry for the past seven years.
Lendy said the UK property market is the most liquid in Europe, while the plummeting value of sterling since the Brexit vote on June 2016 has made the market even more attractive to foreign investors.