Key Retirement Solutions extends lead service

KRS said the initiative aims to bring smaller brokers into the market who are serious about helping the growth of the sector and as an incentive KRS is looking into ways of supporting brokers in their subscription costs.

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KRS aims to register 30 to 40 further individuals to LMS by September before it will be able to offer leads. It said LMS would act as the conduit for the leads and members would only be charged what KRS paid for the leads.

KRS is in the process of speaking to a number of lead generation companies and other businesses that have clients who are eligible for equity release. It said there was no limit to the number of lead sources it would consider.

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Those brokers that do not hold an equity release qualification will be able to take the training through LMS once they subscribe.

Dean Mirfin, business development director for KRS, said: “This is for people serious about growing the market. The initiative is specifically aimed at the smaller brokers to encourage them back into the market and take away the concern of where the leads come from. We’re looking at quality not quantity and to actively create a real source for leads.”

Jon King, chief executive of Safe Home Income Plans, commented: “Anything that guides clients to good quality equity release advice should be welcomed.”