LeadPoint educates at ad:tech

“UK online ad spend is worth around £2.8 billion and lead generation is increasingly becoming a more important part of this,” said Justin Rees, LeadPoint UK head of marketing. “Ad:tech is the premier event for digital marketing and this year LeadPoint will be exhibiting as well as hosting a seminar introducing the industry and explaining how lead generation can help marketers beat the credit crunch.”

LeadPoint currently trades mortgage, loan, private medical insurance, debt management & IVA and life insurance leads. Lead buyers can create a LeadPoint account for free and start buying leads within a matter of minutes after signing up. LeadPoint allows companies to generate new business as well as compliment their existing business by getting into new markets.

“As well as being one of the most cost effective forms of marketing for companies of all sizes, lead generation also enables smaller companies with little or no online presence to harness the power of the internet,” said Rees. “In the current climate marketers around the country are beginning to scrutinise their marketing activities more closely and are increasingly turning to performance based marketing methods such as lead generation to help them source new business.”