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Brokers adapt to survive
5 November, 2007
Paaleads.com has found that brokers have had to change their behaviour to cope with tightening market conditions.
Recent market turmoil and the credit crunch have hit some brokers hard – especially those in the non-conforming mortgage arena. As a result, many advisers have been prompted to re-evaluate their business and diversify their client base.
Vanessa Blount, head of paaleads.com, said: “We have seen a small but significant shift in the desirability of certain lead types. Many brokers that would have traditionally stuck to mortgage leads are now looking to diversify into different areas – in particular, protection leads are looking more popular.
“paaleads.com can help support brokers looking to branch into new product areas. We offer access to the leads brokers need to grow their business even when the mortgage market is suffering. Purchasing leads allows brokers to test the water before they go too far down the wrong road. They can measure and monitor results to see what works and stop or start getting potential clients with the touch of a button.
"By extending the range of lead type, advisers can help protect themselves from market volatility, diversify their business proposition, add value to the client and create additional income streams.”
Through paaleads.com advisers can target specific lead types, such as:
- Mortgages
- Equity release
- Savings
- Pensions
- Investments
- Term assurance
- PMI