The brand offers a suite of new products and “customer driven design” that lets customers take control of their finances at home, at work, or on the move.
Clydesdale and Yorkshire banks have launched an online banking brand B built specifically for tablets and smartphones.
The brand offers a suite of new products and “customer driven design” that lets customers take control of their finances at home, at work, or on the move.
Helen Page, propositions and marketing director at the banks, said: “The time is right for to make life easier for customers and B is here for them.
“Inspired by customers’ feedback and the very best lifestyle apps they use - B has been designed by customers for customers.
“B challenges traditional banking services and lets people take control of their money, in a way that fits with their lifestyle.”
