First 4 Bridging has appointed Michelle Douglas as head of sales and marketing.
Douglas will be in charge of structuring the sales team and recruitment and she will report to First 4 Bridging director, Donna Wells.
She joins from Metro Bank where she was a mortgage consultant. Previously she was a business development manager, residential lettings manager and a director of a variety of estate and lettings agencies.
Jonathan Caplan, director of First 4 Bridging, said: “We are always looking for quality people who have the skills and experience to make a major difference to our business, and that of the brokers and introducers who use us.
“Michelle certainly fits this category and comes to us with a huge range of experience across a variety of mortgage and estate/lettings agency-related businesses.
“Michelle will oversee our sales and marketing teams and has already made her mark by putting a new structure in place that will benefit those working here, and those placing their clients and cases with First 4 Bridging.
“These are exciting times for our ambitious and growth-focused business and Michelle will be at the heart of driving our plans forward.”
Douglas will also lead First 4 Bridging’s marketing output, including website and email communications to brokers and introducers.
Campaigns will focus on broker/introducer education around the potential solution that bridging and development finance can offer clients.
New communications from First 4 Bridging will include case study information, event news, a monthly newsletter, criteria updates and exclusives.
Douglas said: “I am very pleased to have joined First 4 Bridging and to be part of a team that has big plans for the future.
“As the business grows I will look to continually improve and streamline processes and enhance knowledge both with our brokers and internally.
“My aim is for us to provide as speedy, professional, seamless and consistent a service as possible.
“We are actively looking to support advisers, brokers and other introducers in helping their clients find the finance they need, and to ensure that by working with us we can help drive significant income and business volume growth for them.”