Freedom Finance buys mortgage broker and expands into bridging

Ryan Bembridge

July 15, 2016

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Loan platform Freedom Finance has acquired Doncaster-based mortgage broker Sensible Home Finance.

Sensible Home Finance will be rebranded to Freedom Mortgages though owner Andrew Fisher will continue running the firm, while Sensible’s bridging offering will become Freedom Bridging and Commercial.

Brian Brodie, chief executive of Freedom Finance, said: “From the moment we started looking for a mortgage and loan broker to join the Freedom Group, we knew that we needed to find an organisation that shared our values and ambition.

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“I believe in SHF we have found a highly respected team with a great business and they will be a hugely valuable addition to Freedom.

“This deal enables Freedom to broaden the product range on its platform while becoming a more significant player in the second charge market.

“We are very excited about the future and believe that together Freedom Finance and Sensible Home Finance will make a significant impact on the consumer finance market.”

A Freedom Finance spokeswoman added: “Sensible Home Finance had an existing bridging and commercial offering within their business.

“Freedom have previously expressed an interest in wanting to expand in to the bridging and commercial sector, so acquiring this part of the Sensible Home Finance business has allowed Freedom to capitalise on this to create Freedom Bridging and Commercial.”

In June Freedom Finance said it achieved record-breaking business levels which demonstrates that borrowers want more flexible lending options than high street banks offer.

Fisher, the owner of Sensible Home Finance, said: “This opportunity represents an exciting new chapter.

“We know that by joining the Freedom family we can take our business to the next level.

“Our customers will benefit from Freedom Finance’s online capabilities, loan platform and unrivalled breadth of finance options.

“We are confident that we can now help many more customers satisfy their lending needs easily and safely.”

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