The scheme provides Pink’s ARs with pre-qualified booked appointments with customers who have requested mortgage advice.
Neil Hoare, Pink’s sales and marketing director commented: “We have seen a 35% increase in the number of leads that convert from an enquiry to a booked appointment. Many of the leads have come from first-time buyers who are now finding property prices much more affordable and also from customers looking to invest in a buy to let property whilst prices are low.”
Hoare continued: “What we need to see now is the industry and government working together to really get the market moving again. It is clear to see that the cuts in bank base rate have not gone far enough to stimulate the market and what we now need to see is a period of stability where house prices are more predictable and unemployment levels stop their rise upwards. This should allow lenders to re-appraise their risk models and relax their loan to value levels upwards again.”
