Key Retirement links with Freemans Grattan

The deal offers Key Retirement Solutions’ full range of retirement services to the over 55s in the Freemans Grattan Holdings’ customer base. Services include equity release, annuities and will writing/lasting power of attorney.

Brands such as Freemans, Kaleidoscope, Grattan and Look Again will promote Key Retirement Solutions’ retirement services to over 700,000 customers.

The new partnership is being launched through a range of communications to Freemans Grattan Holdings customers, as well as being promoted through the individual brands’ websites.

Commenting, Dean Mirfin, group director, Key Retirement Solutions, said: “We are delighted to have agreed this partnership with Freemans Grattan Holdings, which is one of the UK’s best-regarded and experienced mail order companies. It has a fantastic customer base in the UK who will now have access to our retirement product range.

“We’re proud to be able to play a pivotal role in providing Freemans Grattan Holdings’ customers with access to our range of retirement solutions.”

Josie Wainwright, financial services product manager for Freemans Grattan Holdings, said: “Key Retirement Solutions’ suite of products will complement and enhance our existing financial services offering. The company’s experience in retirement services made sure the set-up of the partnership went smoothly, and we are delighted that we can now offer this service to the customers who are over 55 in our base.”