Business protection guide for advisers launched

The guide suggests that the potential for advisers to grow their business in the business protection market is high as many will already have clients with business protection needs within their existing customer base.

The free guide looks at the opportunities for advisers within business protection and gives guidance on the support available for major providers.

Commenting Ben Heffer, insight analyst for life and protection at Defaqto, said: “Business protection is less about products and more about the support that providers make available to advisers.

“Although business protection often necessitates significant levels of cover, the crucial aspect is finding the product that fits with a client’s unique circumstances.

“While one may expect those organisations offering life assurance and critical illness plans specifically designed for business protection to be able to offer the greatest level of support to advisers, others may also be well positioned to help, depending on the quality and expertise of their support staff.

“When seeking a provider partner advisers should allocate time and resource to finding a company that offers the right level of support."