Nationwide claims to do more for FTBs

The mutual has launched four new commitments and started a new advertising campaign aimed at the first-time buyer market.

It claims that “doing more” for first-time buyers is not just about lending but also about education, providing a direct link between savings and borrowing, actively supporting affordable housing schemes and providing guidance through the mortgage process.

Under the heading We do more for first-time buyers Nationwide has launched the following four first-time buyer commitments:

• We’re committed to lending to first-time buyers

• We’ll help you learn about mortgages and buying a home

• We’ll continue to find ways to help you buy your first home; and

• We’ll guide you through the mortgage process.

From 1st February, the mutual lender will also launch an advertising campaign including TV, radio, online and print material.

Commenting, Ian Andrew, managing director of Nationwide Group intermediary sales, said: “We want intermediaries to know that we are serious about supporting the housing market and helping new homeowners realise their dreams by getting their foot on the housing ladder.

“From our range of high loan to value mortgages and limited liability guarantor mortgages, to our online guides, discounted fees and active support for affordable housing schemes, we really are doing more than any other lender to support first-time buyers. In fact, once every six minutes we help someone buy their first home.

“With the launch of these new commitments we hope more people will be aware that there are opportunities out there for good quality buyers as some lenders, like Nationwide, really are on their side.”