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Zoopla buys upmystreet

Property portal Zoopla has acquired property information website UpMyStreet for an undisclosed sum.

Yuan Phoon, 11 May, 2012

With immediate effect users of UpMyStreet will be re-directed to Zoopla.

Figures from website monitoring firm Nielson show that in March UpMyStreet received 600,000 unique users.

This deal follows the decision last month by The Office of Fair Trading to give Zoopla the go ahead for its merger with Digital Property Group which is expected to complete within the next few weeks.

Alex Chesterman, founder and chief executive officer of Zoopla, said: "Zoopla has had a commercial relationship with for some time and this acquisition is a natural fit for us and allows us to further extend our audience and reach for the benefit of our members."

Your Comments
9 Comment(s)

Ed wrote:

Let's just hope Zoopla incorporate more information from the upmystreet data than they are as of today. Zoopla is very scant on the sort of detail Upmystreet provided - information that gave you a feel for a neighbourhood. It's much more of a 'this is how much the houses are worth' thing at the moment..I wish upmystreet was still there!

Friday, May 11, 2012 3:41:54 PM GMT

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Andrew Potter wrote:

With the acquasition of Up My Street and the pending acquision of the Digital Property Group which owns Find a Property and Primelocation, Zoopla may well be able to rival Rightmove. If Zoopla reduces the price to advertise on all 3 portals this surely will put Rightmove under pressure to reduce their's and lead to increased competition which can only be a good thing for estate agents. Comment by:

Monday, May 14, 2012 11:29:38 AM GMT

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mc wrote:

irritated that upmy street has gone - zoopla replacement MUCH more limited in interest and scope

Friday, June 01, 2012 11:02:00 PM GMT

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Zoe wrote:

The Zoopla website is RUBBISH compared with the old upmystreet. I went there for area information, which is not provided any more, so money wasted mortgageintorducer: I will not be visiting again.

Tuesday, July 10, 2012 1:06:45 PM GMT

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Zoe wrote:

I want information on what it is like to live in an area. i want to know what the neighbourhood is like. I can look up what's for sale on rightmove.

Tuesday, July 10, 2012 1:08:47 PM GMT

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Lulu wrote:

Agree wholeheartedly that the new Zoopla site isn't a patch on UpMyStreet which, amongst other things, was a great resource for business market research. I won't be going back to Zoopla any time soon.

Thursday, July 12, 2012 10:06:06 AM GMT

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Mike R wrote:

Zoopla have completely trashed a very good property resource in their takeover of Upmystreet. It's like burning the reference books in your local library. Sheer vandalism.

Saturday, August 04, 2012 3:14:52 PM GMT

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Sardar wrote:

Where can we now get Up My Street info ?

Wednesday, August 29, 2012 6:21:20 PM GMT

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Mark Dunn wrote:

Absolutely ridiculous, that information from upmystreet was fantastic! Zoopla have only bought upmystreet for their own what point did Zoopla think taking all that information away is going to help their sales? or the public? for whom they serve? useless business strategy!!

Monday, October 08, 2012 10:23:51 AM GMT

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