Online Mortgage Advisor kicks off PR partnership

Derby-based firm ‘Online Mortgage Advisor’ has partnered with PR firm 10 Yetis Digital as it looks to raise awareness of the brand.

Derby-based firm Online Mortgage Advisor has partnered with PR firm 10 Yetis Digital as it looks to raise awareness of the brand.

The website has sections for people with bad credit and the self-employed in addition to remortgaging, first-time buyers and buy-to-let landlords.

Rather than directly offering advice the online service, launched in 2013, refers customers onto mortgage brokers specialising in a particular field.

David Bird, director of Online Mortgage Advisor, said: “We have an ambitious growth strategy and by bringing 10 Yetis on board to lead on our PR activity we’re confident our goals can be met.

“The public relations activity will focus on generating quality coverage for the firm’s website and services and will integrate with wider social media and digital marketing plans to ensure all consumer and trade touchpoints are.”

Andy Barr, head yeti at 10 Yetis Digital, added: “It was great news for us to be the chosen agency to assist with the campaign over the coming months and we hope that any coverage generated will encourage more people struggling to find the right advice to come forward.”