Openwork introduces personalised risk reports to encourage protection

Ryan Bembridge

February 21, 2017

The Openwork network introduced personalised risk reports in November in a bid to emphasise the importance of protection.

The network created a risk assessment based on a mortgage holder’s circumstances which the adviser can easily post or email to the customer.

The report has already resulted in higher conversion rates, as protection sales in November and December 2016 rose by 25% compared to the average before the launch.

John Cupis, mortgage director at Openwork, said: “Our aim is to ensure that all customers receive high quality, appropriate advice to protect themselves and their families when making, in most cases, the biggest financial commitment of their lives in the form of a mortgage.

“Feedback on the recent changes to the mortgage advice process has been very positive and it is clear that the changes have already helped to ensure Openwork is able to deliver even better outcomes for our customers.”

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