Retirement Advantage has hired Les Pick as head of sales.
Pick joined from LV=, where he spent two years as business development manager.
Tom Evans, managing director at Retirement Advantage Equity Release, said: “We are thrilled to welcome Les to our team.
“It speaks volumes about our ambitions that we are recruiting individuals with as much expertise and stature as Les.
“He has been involved in equity release for almost two decades and as such, brings a valuable perspective as the industry looks to evolve to meet the rapid growth in consumer demand.”
Before LV= Pick worked at The Right Equity Release, where he led a national sales force and Just Retirement, where he also provided direct to consumer advice.
He also spent time with the Equity Release Supermarket and before that was a financial adviser for over a decade, initially with Aviva and then as an IFA.
Pick said: “These are exciting times for the equity release market.
“I’ve been involved with equity release products for many years and it is amazing to see how the sector has evolved.
“I look forward to helping Retirement Advantage as they continue to innovate in order to meet the ever-changing needs of consumers.”