Safe & Secure managing director Chris Griffin warned brokers that an individual who was acting on a consultancy basis for the firm had recruited two employees of the firm.
Griffin added that the outfit was approaching its’ database of clients to sell general insurance under a similar business model to Safe & Secure’s.
Jason Berry, head of distribution and strategy at Safe & Secure, said: “Obviously we were disappointed to learn that an individual in which we had invested time and effort has chosen to set up in direct competition with us.
“Our priority as always is our brokers and our dedication to them is unchanged.
“In an industry such as ours loyalty counts for a lot and we will shortly be announcing a fantastic June competition which demonstrates this.”
The new start up and individuals in question remain unnamed due to ongoing legal proceedings.