Safety and green spaces top priorities for homeowners

Ryan Bembridge

October 3, 2016


Homeowners choose personal and household safety (83%), having good neighbours (68%) and green spaces (62%) as the three most important factors when buying a house.

Other well-known factors like being near good state schools and nurseries were only a concern to 36% and 21% of homeowners.

Peter Rogerson, director of mortgages at Virgin Money, said: “We set out to understand what the homeowners of today really value when buying a home.

Borders Railway benefitting everything except house prices

“What we found is that people look beyond the fads we hear so much about, and are actually motivated by contented, convenient and comfortable living – the green spaces around them and a strong neighbourhood.”

The study found that 47% would prefer a premium supermarket to be opened in their area, just slightly behind the 53% who would rather a discount supermarket to open.

Just 10% would be swayed by being near a well-known coffee change.