Shawbrook Bank has promoted Emma Cox to commercial sales director and Sarah Woolf to head of sales – both in the property finance division – following the bank’s merger of its commercial and secured businesses.
Both Cox and Woolf are highly experienced within the mortgage industry, applying nearly four decades of joint expertise for the benefit of the commercial team’s panel of broker partners.
Cox manages Shawbrook Commercial’s nationwide field sales team – one of the largest of its kind in the marketplace. Having originally worked at a large IFA network before switching to business development, she was headhunted to be part of the original sales team at Commercial First. She then transferred to Shawbrook as a regional development manager and founding member of the Commercial team.
Her new role involves shaping the sales strategy to ensure alignment with divisional goals, and managing the resources at her disposal for the benefit of brokers and their clients.
She said: “It is my pleasure to take on the new sales director role for commercial business within the property finance division. Having worked day-in, day-out with our talented field sales team for several years, I have every confidence that they will continue to provide an exceptional level of service for our panel of introducers and brokers. I also look forward to developing a sales delivery strategy alongside senior management which will serve the interests of our brokers and their clients.”
Meanwhile Woolf brings over 15 years’ experience to bear as head of sales, with previous roles at Bradford and Bingley, Commercial First and Shawbrook. Working closely with key stakeholders and senior management, Woolf will help drive Shawbrook Commercial’s product proposition, communicating the sales strategy to the extensive field sales team. Woolf will also be responsible for delivering material to support Shawbrook’s panel with their development as broker partners, working closely with the property division marketing team.
She said: “Moving into my new role as head of sales, I am keen to ensure that our broker partners benefit from competitive products, clear communication as well as a human approach which distinguishes us from our peers.
“I am very excited to continue working with the existing field sales team to make our offering the best it can possibly be. With the knowhow and enthusiasm of Emma and the rest of senior management, brokers’ clients should be the beneficiaries of this new Commercial team structure.”