Stonebridge Group has launched a new e-magazine to allow its advisers to communicate more effectively with their clients.
The e-magazine is part of the group’s Touchpoint marketing tool, and lets firms create their own financial services magazine for client banks under their own brand.
Advisers will be able to put together either a four or six-page magazine.
The magazine system keeps advisers up-to-date with relevant client email addresses as well as new developments and services.
Richard Adams, managing director of Stonebridge Group, said:“The need for quality customer communication is clear, which is why we have developed this new service within Touchpoint to allow our advisers to offer real education, support and insight on a wide range of industry topics via an e-magazine.
“This e-magazine, and its content, has therefore been designed to put that level of detail, and the services and products our AR firms offer, in front of the client bank.
“If all it does is allow a customer to become better informed, then it’s doing its job but hopefully it will initiate contact with the adviser that can potentially be turned into business.”