1,000 brokers sign up to L&G’s SmartCriteria in a week

Michael Lloyd

January 22, 2019

Legal & General Mortgage Club has already passed 1,000 broker registrations in just the first week of launching SmartrCriteria, its new digital user-friendly criteria search system.

SmartrCriteria offers advisers 394,000 criteria outcomes from more than 95 lenders across the residential, buy-to-let and new build sector, to enable them to arrive at the best possible outcome for their clients as quickly as possible.

Kevin Roberts, director, Legal & General Mortgage Club, said: “It’s fantastic to see what great uptake SmartrCriteria has had in just one week.

“Searching for the right mortgage can be a timely process, so it’s great to see how by harnessing technology we can support more brokers to find the best mortgage for their customer and ultimately make their clients’ homeownership dreams a reality.

“At Legal & General Mortgage Club, we’re determined to do the heavy lifting for brokers, allowing them to focus more of their time giving good advice. This is just one of the steps we’re taking to improve the end to end mortgage journey and streamline applications.”

Mortgage networks, HLPartnership and Mortgage Support Network, said that their members will have free access to SmartrCriteria.

Neil Hoare, commercial director at HLP and MSN, said: “As leading mortgage networks, we aim to provide our members with the ‘best of breed’ tools they need to help give their customers the best advice in the market.

“SmartrCriteria offers a facility which, when used in conjunction with our Twenty7Tec sourcing system, makes it easy to interrogate the mass of data collected by L&G Mortgage Club in the specialist lending space, enabling a quicker and more accurate evaluation of potential lenders to fit customers’ requirements.

“We have invested time and expertise in helping to develop Smart Criteria’s search engine, and I am sure it will have a positive impact on our members’ business efficiency, which in turn will help to improve customer outcomes.

“I don’t know another network group which works so closely with its business partners to help its members become more efficient, meet more customer needs and offers a holistic support package that is second to none.”

Legal & General Mortgage Club said it will continue to update the system and is keen for broker feedback. It also plans to expand the system to later life lending and other sectors soon.

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