60% of buyers browse properties over Christmas

Michael Lloyd

December 20, 2019

The majority (60%) of buyers spend their Christmas holidays browsing property online, estate agent Yopa has found.

Christmas is also a popular time for property viewings, with nearly 40% saying they have previously booked a property viewing in December.

Furthermore, 83% of buyers said they would book a viewing between 18 December and 6 January if they saw a property they liked online.

Chris Rosindale, operations director at Yopa, said: “Sellers are always told to enter the property fray in the spring due to improved kerb appeal, better weather and recent spring cleans meaning properties arguably look their best.

“However, the basic principles of supply and demand dictate that, in order to achieve the very best price, you not only need high levels of demand – you need low levels of supply.

“With an influx of buyers actively seeking properties throughout December but stock levels low, Christmas is the perfect time to get your house on the market to bring in viewings, competitive offers and avoiding the over saturated market in the new year.”

“We know buyers are using the Christmas break to browse properties online on their swanky new phones and tablets.

“If your property photos have been taken in the winter, it’s clear that your home is fresh to the market.

“This will stand it in good stead against those local properties with gardens in full bloom, still languishing on the portals after months of marketing.”

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