ABC confirms Mortgage Introducer hits 5000

Nia Williams

November 21, 2011

The award means that Mortgage Introducer is the only print publication that can exclusively guarantee both distribution and circulation.

The ABC Certificate is concrete proof from the respected independent body that all 5,000 monthly copies of Mortgage Introducer have been 100% individually requested in the past 12 months.

Robyn Hall, Mortgage Introducer publisher, said: “Mortgage Introducer is already a strong brand and made even stronger now we have completed our ABC audit.

“Every advertiser wants to know where their spend is going and our ABC audit provides peace of mind and maintains our credibility. Quite simply, no ABC means no guarantee. ”

Nia Williams, Mortgage Introducer editorial director, added: “This caps off a great year for Mortgage Introducer.

“The ABC comes swiftly on the back of being voted Media Publication of the Year at the recent Blemain Group Awards. Also its editor Sarah Davidson last week won an award for the Trade Article of the Year at the Santander Media Awards.

“Since we relaunched in March last year we have grown in both our circulation and staff numbers – as sure a sign as any that Mortgage Introducer is committed to the intermediary market.”

The ABC is governed by the media industry and provides a stamp of trust for media buyers, owners, publishers and digital traders.

The accreditation makes Mortgage Introducer the only trade magazine for mortgage professionals which has received such a certification in recent years.

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