Accord continues welcome box initiative

Jessica Nangle

May 15, 2017

Accord Mortgages is continuing with its welcome box initiative following its initial positive reception.

In a survey amongst intermediaries, clients who received a welcome box (pictured) revealed that 63% felt the gift has helped to strengthen their relationship with their client.

The survey also revealed that 68% of brokers believe their client is more likely to recommend them to family and friends after receiving the welcome box.

The initiative began in September 2016 and over 7000 welcome boxes have been sent to first-time buyers or home movers on behalf of more than 4000 individual brokers.

Each box contains a cafeteria, two mugs, a packet of Lavazza coffee and the latest issue of Your Home magazine.

David Robinson, national intermediary sales manager at Accord, said: “The response from brokers and clients has been outstanding, which is why we’ve decided to continue to offer the hamper.

“The welcome box is designed to enhance the way Accord supports intermediaries, and help strengthen brokers’ relationships with their clients.”

Jeremy Duncombe, director at Legal & General Mortgage Club, added: “This initiative is part of a wider strategy from Accord demonstrating their support for the intermediary.”

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