Advisers buoyant on protection sales

Sarah Davidson

June 12, 2015

A further 26% expected current levels would be maintained and only 2% thought protection sales would decrease.

The research surveyed 300 advisers across the UK who have used Direct Life’s online portal, LifeQuote, or another portal.

Respondents were also asked to identify the things they most valued about their chosen protection platform.

Some 63% said multi-benefit quote capability, 59% speed of quote research, 43% admin support, 42% hand-off of client to telephone underwriting service; 40% case tracking and 32% decision in principle tool.

Neil McCarthy, sales and marketing director of Direct Life, said: “We have seen a fairly significant increase in the volume of protection business being transacted on LifeQuote and were keen to see if this was representative of a broader increase in protection sales.

“Our view is that, while there have been some major changes within the financial services industry over the past twelve months, the research suggests that advisers are looking for improved services to help simplify their engagement with their clients and insurers to help increase protection sales.”

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