Aegon is offering to beat the standard monthly premium offered by any competitor by £1 per month.
This will enable advisers to place their high sum assured business with Aegon, without having to sacrifice commission in the process.
John Wilkinson, protection director at Aegon UK, said: “As experts in the underwriting of large cover and business protection, we continue to offer a high level of financial underwriting limits to make the process of applying for large sum assureds as straightforward and attractive as possible – for both the adviser and their client.
“However, we also recognise the importance of price, which is why we’ve launched the ‘Price Pledge’.”
This offer applies to all life and critical illness benefits across both personal and business menus, including family income benefit and gift inter vivos with monthly premiums over £200, but excludes indexing cases. The offer applies to all proposals received by 31 December 2013.
Aegon currently financially underwrites life cover of up to £1,500,000 from the application form with no requirement for additional, time consuming, financial questionnaires.
For critical illness cover, Aegon takes the same approach with up to £850,000 for business cover (£750,000 for personal protection).
Wilkinson added: “Our approach to financial underwriting reflects our knowledge and experience in dealing with large sum assured and business protection clients, our understanding of the advisers who sell it and our passion in meeting their clients’ needs.”