AIG and British Seniors partner for the over 50s market

Michael Lloyd

May 1, 2018

AIG Life and Neilson Financial Services, owners of the British Seniors Insurance Agency brand, will have an exclusive three-year partnership to provide life protection products in the UK over 50s market.

From today, AIG Life is the sole life insurance provider for protection products distributed direct to over 50s consumers under the British Seniors Insurance Agency brand.

This expands on AIG Life’s existing partner relationships to provide life and critical illness protection for NFU Mutual customers, Royal Bank of Scotland, NatWest and Ulster NI banking customers.

Adam Winslow, chief executive, AIG Life: “We are delighted with this new direct-to-consumer partnership.

“Working with British Seniors Insurance Agency expands our distribution footprint and is further evidence of our expertise in building successful relationships and becoming an increasingly important player in the UK protection market.

“We believe in providing people with simple, convenient and fair protection. We look forward to working with the team at Nielson to ensure we continue to make things better for the customer.”

Dominic Grounsell, managing director, Neilson Financial Services, said: “We pride ourselves on being an agile, high performance business that has a strong legacy of innovation.

“Having established a reputation for delivering best in class products and gold standard customer service, it’s essential that we work with partners with similar values.

“We are therefore very excited to be able to partner with AIG Life, as they share our passion for supporting customers and they have an impressive track record of innovation in the protection market.

“We look forward to a fruitful future working with AIG and to continuing to provide stand out products and services that offer value and reassurance to customers in the over 50s life market.”

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