AIG Life will join the UnderwriteMe comparison service in 2016.
UnderwriteMe allows intermediaries to compare “buy now” and estimated prices before completing applications without leaving the site.
The comparison service is due to be on general release to directly authorised intermediaries in Q1 of 2016, with AIG Life scheduled to be included in Q2.
AIG will join LV=, Royal London, Old Mutual Wealth, Partnership, The Exeter, Scottish Friendly and Canada Life in partnering with UnderwriteMe.
Phil Jeynes, head of sales & marketing for UnderwriteMe, said: “AIG Life is a genuine market leader in protection, as demonstrated by their recent critical illness enhancements.
“Having yet another trusted, forward thinking brand partnering with our comparison service represents another huge step forward for UnderwriteMe and towards a simpler, fairer buying process for the protection industry.
“We’re thrilled to be working with AIG Life and look forward to growing the protection market together.”
Underwrite me piloted with protection advice firm LifeSearch and independent mortgage brokers London and Country Mortgages in August.
Discount broker Cavendish Online will launch the first direct to consumer site powered by UnderwriteMe technology early in 2016.