The Northview Group, which includes lender Kensington, has appointed Alastair Faux to as head of marketing, effective Monday 14 May.
Prior to this, Faux was head of marketing in Aldermore’s business finance division, where he was responsible for brand growth, the launch of its invoice finance product proposition and preparing for GDPR.
Craig McKinlay, sales and marketing director at The Northview Group, said: “Alastair will bring the breadth of knowledge and capability that we need to continue the Groups’s track record of mortgage originations growth.
“Being a challenger brand marketing specialist, he has a proven track record of putting customers at the heart of the business to identify and deliver game-changing opportunities. We very much look forward to welcoming him to the team.”
Until June 2016, Faux was head of Acquisition for Sim-Only and Pay Monthly at Tesco Mobile (Telefonica/O2), where he was responsible for growth strategy, promotional planning and range selection and management for the company’s innovative SIMO and PAYM products.
He has also previously held the position of senior marketing planner at The Carphone Warehouse.
Faux said: “I’m delighted to be offered the opportunity to lead The group’s marketing team. This is an especially exciting time to be joining the group with a host of innovative product changes happening over the coming months.
“I look forward to maximising the firm’s potential and building on its reputation for supporting a loyal and expanding broker base, which provide solutions for customers who are underserved in the mortgage market.”