Alex Hammond to start mortgage PR firm
Alex Hammond has left Castle Trust to start a PR and content business called Also Communications.
Hammond was head of mortgage marketing at Castle Trust and has worked in the mortgage industry for 16 years. He has held senior marketing and communications roles at Kensington and Investec and was features editor at Mortgage Solutions.
He said: “A lot of businesses in our industry struggle to use content to stand out from the crowd. Some settle for an irregular drip of stories, while others engage an agency, only to find they are working with someone who doesn’t understand their business.
“I started Also Communications to use my experience to provide unrivalled specialist PR, and communications support to businesses with an interest in the mortgage market.
“It’s not only about delivering quality PR that cuts through the clutter, it’s also about adding value by leveraging content and thought leadership across multiple channels. That’s how I came up with the name – it’s not only PR, it’s not just content, it’s Also Communications.”