The Association of Mortgage Intermediaries has accused the government’s How to Buy and How to Sell guides of endorsing Which? Mortgage Advisers by linking to the association’s website.
Both guides link to Which? on two occasions. The How to Buy guide says ‘A useful list of things to check outside and inside the property can be found on the Which? website.’ (The link has been retained)
At the bottom of the linked page there is another link to the association’s mortgage adviser arm, as well as a contact number, with the words ‘Which? Mortgage Advisers can match you to the deal that works for you.’
Robert Sinclair (pictured), chief executive of the Association of Mortgage Intermediaries, said: “We are extremely disappointed at the approach taken here on what are an otherwise excellent series of documents.
“However, we cannot support or endorse the promotion of one advisory firm, even indirectly at the expense of others. AMI has always championed a level playing field on all matters and will continue to do so.
“We hope that Ministry of Housing, Communities and Local Government will reconsider their approach and move to a more balanced position.”
AMI said it has been in discussion with the Ministry of Housing, Communities and Local Government during the creation of the guides and has asked for alterations to the documents, some of which have been refused.
The trade body also asked for sight of any due diligence, tendering processes or internal approval processes, but this hasn’t been shared.
AMI said it will continue to raise concerns over the endorsement of one advisory firm over others and lobby to have it changed.
A Which? spokesman said: “The independent and impartial advice from Which? that is included in these guides is available for anyone to use for free.”