Online life insurance adviser Anorak is set to provide Starling Bank’s sole trader customers with access to personalised income protection and life insurance advice.
Anorak partnered with Starling Bank in 2018 and has been providing its service to the bank’s persona; account holders.
From today, it will also be offering the service to Starling’s sole trader account holders.
Anorak aims to help sole traders, whose protection needs are often overlooked, by providing a quick, easily accessible way to assess their protection needs.
David Vanek (pictured), chief executive of Anorak, said: “There are around five million self-employed people in the UK, but most of these entrepreneurs fail to protect their biggest asset – themselves.
“Usually, they have no ‘plan b’ in place in case of an accident or sickness – nor any employee benefits or occupational sick pay.
“By partnering with Anorak, Starling Bank can give its self-employed customers instant, easy access to personalised protection advice, so they can protect their income and get accident and sickness cover directly from their banking app.”