Areas with fewest smokers have highest property prices

Mortgage Introducer

July 11, 2019

Areas with fewer smokers see properties sell for 82% more on average, according to research from One 77 Mortgages.

The property finance specialists looked at recent ONS data on the proportion of current smokers by local authority aged 18 and above. The data shows that in areas where just 4-10% of the population smoke, the average property price is £335,716.

This is 82% higher than the average house price of £184,878 found in areas where 19-26% of the population smoke – the highest bracket.

In fact, as the percentage of the population that smokes increases, property prices steadily decline so not only is smoking in your home detrimental when finding a buyer and securing a good price, but simply living in an area with more smokers also seems to have an impact.

But non-smoking aspirational homeowners need fear not. There is a total of 12 areas where the proportion of the population that smoke is in the lowest band but are still home to an average house price below the UK average of £228,903.

Alastair McKee, managing director of One 77 Mortgages, said: “It’s common knowledge that smoking can impact the sale and price of an individual property, acting as a huge deterrent for those buyers that don’t smoke, but it would seem that it also plays a part on a much broader scale.

“Properties in areas home to a lower proportion of smokers are selling for a much higher price on average and while this may not have been a selling point for those listing their homes on the market traditionally, it certainly should be now.

“Particularly in slower market conditions, savvy sellers should look to utilise every positive aspect they can think of to stand out from the crowd and although a lower proportion of smokers might not be important to everyone, for some it certainly will be.”

Chorley in Lancashire is the best location for a smoke-free property purchase with smokers accounting for just 8.02% of the population while the average house price costs just £175,092.

North East Derbyshire and Staffordshire Moorlands are also home to a low proportion of smokers and an average house price under £190,000 at £181,149 and £182,340 respectively.

Selby, Eden, Stafford, Richmondshire, Oadby and Wigston, Ribble Valley, East Dunbartonshire, Cheshire East and Torridge also made the cut with below average property costs and a low proportion of smokers.


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