Arnold Schwarzenegger fronts surreal PPI campaign

Ryan Bembridge

August 29, 2017

Arnold Schwarzenegger is fronting a bizarre campaign from the Financial Conduct Authority designed to raise awareness for the Payment Protection Insurance complaints deadline.

A television advert (watch below) shows an animatronic model of Arnie’s head (pictured above) urging people to “come on” and “make a decision” about PPI before the deadline on 29 August 2019.

The campaign will appear on TV, online and on outdoor advertising across the UK over the next two years.

Autumn launch for FCA’s PPI campaign

Andrew Bailey, chief executive of the FCA, said: “Our campaign aims to cut through the noise on PPI.

“We want to encourage people to decide whether to find out if they had PPI and whether to complain or not.

“Our message, and Arnie’s, is ‘do it now’ and I urge people to make a decision before the deadline on 29 August 2019.”

The campaign will cost £42m and is being paid for by the 18 firms – banks, building societies and credit card providers – who had the most PPI complaints.

A spokesman for the regulator said it trialled a number of different adverts before deciding on the one starring the Arnold Schwarzenegger robot, which it felt would resonate with over-25s.

The FCA has established a new dedicated phone line to help with PPI queries and has also updated its website to help consumers.

The regulator advised that customers who have previously had a complaint rejected may be entitled to compensation if the provider earned a high level of commission from selling PPI.

Over £27.4bn has been paid out to customers since the FCA introduced rules for complaining about PPI in 2011.

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