Comparing comparison quote requests and also the number of advisers using the portal system for November 2011 and 2012, annuities and whole of life saw the biggest increase in activity with term assurance also displaying an increase.
Assureweb also saw a record breaking volume of new business transactions on 20th December with more advisers than ever before applying for products through their services.
The company received 786 new business applications on December 20th – more than any other single day since Assureweb launched in 1995.
Mark Wilson, director of sales & marketing for AssureWeb, said: “The numbers show a spike in activity on term assurance, whole of life and annuities starting in the second half of September and peaking across October, November and December.
“We were delighted to experience a record breaking day on 20 December with more advisers applying through our portal than ever before.”
Martin Bamford, managing director at Informed Choice, commented: “We saw a spike in life assurance and annuity enquires in the weeks leading up to G-day, from both men and women concerned they would lose out financially as a result of the rule change.
“December is traditionally a quieter month for IFA businesses so it made a welcome change to experience this level of interest in protection and retirement planning.”
Mark Wilson added: “We believe the increases were largely down to the EU gender directive but may have also been impacted by pending RDR regulations with more advisers moving into the protection and annuities areas to combat the impact of adviser charging.”