We are all guilty of speaking a language we think the consumer wants to hear, when the reality is, it is all going in one ear and out the other.
Do you remember this book from the 90’s? It was all the rage for a few years and was seen as the definitive relationship guide for men and women, certainly everyone I knew purchased a copy.
It annoys me when people say “brokers can’t sell their business because we don’t have renewal income like IFAs”.
You cannot rest in this game and no one has a monopoly on good ideas.
Know your history and learn from it – all the answers are back there somewhere.
We have seen our engagement with the smaller building societies increase exponentially, sixfold for one lender in particular.
I am not saying that a lot of my articles start because of something that happened on Twitter but let’s just say there is clearly a pattern developing.
I know someone who is a medium, well they were at the start of lockdown, so if they’re anything like me they are probably an XXL by now.
If you had £50k to spend on marketing today – what do you think is the best way to spend it to get maximum return in the shortest space of time?
I do believe that this is our only chance at life, certainly life as we know it, so our unapologetic take at TMG is that we are going to let people know we are here.