Specialists may be needed in certain areas going forward
Local advice is still valued, just ask your customers.
Remember the potential implications are severe – a fine of up to 4% of annual turnover of the previous year for smaller firms.
I am constantly surprised that many businesses do not have set processes for gaining referrals from existing customers.
I have seen comments from other industry commentators bemoaning the amount of award events in the UK mortgage intermediary market and questioning their value.
Following on from my piece last week, I now want to look at online reviews, as these are another important part of the jigsaw in relation to your online presence.
Have you stopped to think about how your business appears
With lenders being more proactive on product transfers and greater competition from other brokers (especially the online players), can brokers really afford to let existing customers leak through their fingers?
Some customers don’t want to pick up the phone and so why not make it easy for them to make initial contact?
I aim to provide quick marketing tips, commentary on industry topics from a marketing standpoint .