Auxilium Partnership has appointed Sarah Moore as head of proposition, reporting to chief executive officer, Mark Graves.
Graves’ adviser protection club launched just three weeks ago, offering support to advisers throughout the protection sale. Moore (pictured), an alumnus of Bright Grey (Royal London) and Scottish Widows, has over 20 years’ experience in financial services marketing, product and proposition design roles.
Graves said: “I am delighted that Sarah has joined our team. Her experience of protection propositions and marketing is second to none.
“She has been behind some of the most effective proposition and marketing campaigns on behalf of blue chip companies such as Scottish Widows and Bright Grey and we are fortunate to have her on board.”
Moore added: “I’m hugely excited to be joining Mark at the launch of this new concept in the protection market.
“I’ll be able to draw on all my marketing, engagement, product and proposition experience and use it through a different lens, that of the adviser, rather than the provider.
“Protection is such an interesting and challenging market to be in and its importance and value can’t be overestimated. I’ve got a lot to learn but this is a huge opportunity to truly make a difference to the way protection is sold.”
Moore started her career in Morgan Stanley’s startup credit card division. 10 years later she joined protection provider, Bright Grey, part of the Royal London Group, and spent six years as marketing development manager, developing campaigns.
Most recently, she worked at Scottish Widows in both protection proposition and engagement roles and brought its intermediary protection proposition to market in 2015.