Aviva has launched Simple Life Insurance which is described as ‘no frills’ cover to complement its more comprehensive Life Insurance+ policy.
Simple Life provides life insurance without clients needing to spend time considering additional options or features.
The new policy has been designed to be clear and easy for different groups of advisers and their clients to consider by including pre-application eligibility questions, an underwriting guide, instant decisions, and no medical evidence required.
It offers banded cover based on the client’s age, whilst the introduction of simplified policy documentation will mean that clients can view benefits easily.
The new policy also includes gym discounts.
The policy will be available on all major adviser protection portals from launch.
This launch comes after Aviva also recently introduced an interactive protection ‘shield’ sales aid to support advisers in their customer conversations and explore the various options and support services available.
Mark Cracknell, head of protection distribution at Aviva, said: “Simple Life Insurance extends our life insurance proposition to customers whatever their budget or circumstances.
“While our menu proposition will continue to offer an appropriate solution for many advisers and their clients, Simple Life Insurance is an important part of ensuring that we have a range of options to help more people put protection in place.
“We know that 66% of UK adults do not have any form of valuable life insurance.
“We believe this new policy will encourage customers who might have previously walked away from taking out life insurance based on cost or complexity.”
The Simple Life policy will be available from Monday 10 February.