Bluestone Mortgages has launched a broker portal called Bluelink – which is said to provide a streamlined and efficient decisioning and online mortgage application process.
If a case sits outside of the lender’s criteria brokers can clearly see why to help them find an alternative lender.
David Torpey, managing director, said: “Technology is a key part of our proposition which is why we had to get it right.
“We made the decision to develop our broker portal in house to enable us to have more control over the day one functionality and future development.
“Over the last few months we’ve been road testing it with some of our biggest firms because it needs to add value to their businesses, not just ours.
“Although our brokers now have access to an intuitive decisioning portal we’ll still give them direct access to our underwriters when they need it.
“Our customers don’t fit the traditional high street profile so it’s important that we have a thorough understanding of their situation, sometimes the best way to do this is to pick up the phone and talk to the person who has authority to make a sensible credit decision.”
The system has been tested with brokers.