Bridgewater launches adviser support campaign

Yuan Phoon

January 19, 2012

The resources are intended to provide advisers with information covering equity release-related issues.

Over 2012, the equity release provider will launch a series of support aids entitled “Just a thought…” with information covering potential areas where equity release could be appropriate.

Bridgewater also intends to launch sales aids covering areas such as house prices, gifting to children and frequently asked questions.

It will also launch a newsletter that advisers can brand as their own to send to clients.

Advisers will also be able to reach Bridgewater on a technical helpline and set up forums covering specific topics such as recent “state benefits update” events.

Bridgewater’s broker forums and monthly newsletter will continue as normal.

Peter Welch, head of sales and distribution at Bridgewater, said: “As we enter 2012 Bridgewater is looking at the year ahead and working on a series of initiatives that will support equity release advisers and provide ideas and information on how they can broaden their business in this area.

“We will continue to meet regularly with advisers through our broker forums however, following our successful state benefit seminars late last year, we will also be holding more events which focus on a specific topic.

“As always we are listening to advisers about where they need support and will be responding throughout the year in order to help smooth the process and hopefully deliver a growing equity release market.”

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