Bright Grey hopes that by providing the Relevant Life Plan outside of its Business Protection Menu it will help advisers demonstrate its benefits by clearly showing what the client receives as well as making it easier to complete the application form.
The Relevant Life Plan was first launched by Bright Grey in 2008 and is an alternative way for employers to provide death in service benefits to their employees.
Bright Grey is also allowing advisers to submit business protection applications online to help speed up offer times.
Ian Smart, head of product development and technical support, Bright Grey said: “As the company that first brought relevant life plans to the market by spotting the opportunity in the legislation, it’s important that we continue to make life assurance as accessible and simple to buy as possible.
“Having the Relevant Life Plan with its own dedicated literature and online application process will make applying easier and smoother, reducing the time it takes to get a plan on risk.”