Bright Grey pays 98 per cent of life claims

Nia Williams

September 6, 2010

The average payout was £77,000.

In addition to financial payouts, Bright Grey’s Helping Hand service is included in every menu plan, giving plan owners and their families access to their own personal nurse adviser. Each nurse has received bereavement training and can provide advice, reassurance and coping strategies. They can also arrange a course of specialist bereavement counselling.

Kevin Stevens, head of sales at Bright Grey said: “We’re aware that there’s more to recommending a provider than the payout. Another big consideration is the level of service claimants receive. Advisers need to be confident that the provider they recommend will treat claimants with care and compassion at a very difficult time.

“Traditionally people have thought of life cover only as a commodity product. But the evidence we have witnessed in terms of the take up of bereavement counselling within our Helping Hand service indicates that claimants see this as adding real value. At such a traumatic time in people’s lives Bright Grey is proud to be able to offer this additional support.”

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