Brightstar realigns marketing strategy

Robyn Hall

February 19, 2015

As exclusively revealed in the February print issue of Mortgage Introducer, Brightstar is keen to keep the specialist process as easy as possible for introducers.

Michelle Westley, head of marketing at Brightstar, said: “We are always keen to take into account the feedback and needs of our introducing intermediaries.

“The recent research we did has acted as a spur to improve our offering in such a way that our intermediaries can feel confident in helping their clients in an increasingly complex lending environment.”

Brightstar CEO Rob Jupp added: “It would be easy to carry on as we were because clearly we have been doing something right!

“However, we have identified that many brokers need a greater degree of support. Some of the old certainties in mortgage broking have been swept away in the past few years.

“Those brokers who have survived the downturn are looking at a landscape that is very different and the new regulatory structure rightly is placing the spotlight firmly on the quality of advice to customers.

“With so many clients no longer currently eligible for high street mortgages, we have worked hard to redevelop our brand and adapt the way we interact with introducers old and new so there is a clear path to follow for the help they need. The principal thrust of our brand positioning is to be seen not only as the natural choice for specialist lending but also as a resource which helps brokers to increase their knowledge and understanding of this vitally important sector.”

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