Michelle Westley’s previous experience includes business development in a field role for Enterprise Group and roles at iGroup and Commercial First.
Rob Jupp, chief executive of Brightstar, said: “We are delighted to have someone of Michelle’s experience to look after the needs of our introducers in the field. Michelle comes to us with a background focused on providing service solutions both inside and outside the financial services industry.
“I have no doubt she will be a great asset to Brightstar and its introducers will benefit from having such an experienced individual working with them directly.”
The appointment follows news that Brightstar enjoyed a record start to the year reporting quarter one enquiries up by 51% and applications by up by 30%.
Westley said: “I’m looking forward to working with Brightstar’s brokers and visiting them on their home ground. It will add a new dimension to the service we deliver. Brightstar has been hugely successful in building business relationships with the broker community and with its broad portfolio of products and services my role is to offer face-to-face support as well as help develop new business sources and switch them on to the Brightstar experience.”