British Friendly’s short and long-term income protection products are now available through iPipeline’s protection platform.
British Friendly’s products are currently available on IRESS, Webline and LifeQuote, as well as British Friendly’s quote and apply website advisers.britishfriendly.com.
Iain Clark, distribution and marketing director at British Friendly, said: “I am delighted that we have now come to an agreement with iPipeline to include all of our products on their innovative portal. This is the final piece of portal work for British Friendly and now means we are visible on all the major portals in the market. Adviser awareness and engagement are key to a business developing and with this new partnership we will be reaching a new community of advisers that may not have considered British Friendly before. We are a passionate business that wants to help the intermediary market to sell income protection and that is why we have delivered so many new enhancements to our products in 2016.”
British Friendly recently extended the deferred period options on its short-term income protection products, short-term protect and breathing space, and these new options will now be available through iPipeline. These products have deferred period options of 1, 4, 8 and 13 weeks.
Ian Teague, managing director at iPipeline, added: “We’ve experienced dramatic growth in the volume of standalone Income Protection with a rise of 80% written via iPipeline. When we add in new distribution the increase is a significant 280%. This demonstrates that with the use of our systems, in particular SolutionBuilder and the ability to source and model cover options, advisers are more likely to promote income protection. We’re really pleased British Friendly is adding their income protection products to our systems, enabling us to offer advisers even more choice and in turn help better protect clients.”