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Brokers ‘fail to use web’

Amanda Jarvis

May 25, 2006

The survey, an independent broker questionnaire commissioned by BM Solutions, questioned 200 intermediaries, about how they utilise online developments to win new business.

The survey asked “What types of online presence do you use to encourage new business?” and “What proportion of new business comes through online sources?”

It revealed:

·          53 per cent of respondents owned a company website

·          20 per cent of respondents utilised a presence in online directories

·          Only 13 per cent use key words registered with search engines

·          Less than 5 per cent use adverts on other companies websites

·          52 per cent of respondents receive no new business through online sources

·          Only 37 per cent of respondents receive up to 20 per cent of their new business from online sources

·          Less than six per cent of respondents secure over 20 per cent of new business from online sources

Commenting on the findings, Matt Grayson, head of PR, BM Solutions, said: “These findings suggest brokers are not using online developments enough to attract and secure new business. It is definitely an area worth looking at. There are lots of opportunities to use web promotions to attract potential clients surfing the internet for information.”


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