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Buyer feedback increasingly important due to COVID-19

Jake Carter

December 7, 2020

Buyer feedback reports are now more important due to the impact of COVID-19, according to software provider Rex.

The software provider outlined that as buyers’ priorities change, collecting feedback from prospective purchasers is now a more powerful tool than ever before for estate agents.

Looking to research conducted by Savills gardens and outdoor space have become more important to 71% of under-40s, while almost half of buyers deem wireless internet and separate space to work from home as priorities.

Anton Babkov, chief executive of Rex, said: “Since March, buyers’ priorities in terms of location and property features have changed more quickly than ever before.

“Agents need to do everything in their power to understand market changes and use this information to help sellers market properties more effectively.”

According to Rex, agents can better understand an evolving market by tapping into feedback from prospective property buyers.

Being able to provide sellers with instant feedback helps them to see how buyers are reacting to their property.

Babkov said: “Sellers want to hear what applicants are saying about their home – it allows them to understand key priorities and deal-breakers.

“They can use this information to focus on certain areas of the property when preparing for viewings or making sure buyers see the most popular features – such as potential office space or gardens – at the end of a viewing to leave a lasting impression.”


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